![]() ![]() Brave hopes to have the system set up in time for its 1.0 Development release next month. Users can also choose to go ad-free without paying anything, though Brave seems to think this won’t be the norm.īrave has talked about these plans before, but now the company has put out a specification for how everything should work and is seeking feedback from developers. The company is also working on granular options, such as the ability to pay a handful of favorite sites with wallet funds to block their ads. And although Brave will map users’ browsing histories to general “interest” categories for displaying relevant ads, it vows not to track users through unique or persistent identifiers, as ad networks typically do.Īlternatively, users will have an option to block all ads and pay websites directly through Brave, which distributes the money to publishers on a weighted basis (minus a cut for Brave, of around 5 percent). ![]() Why is this better than the standard ad-supported website model? Brave argues that its ads are faster and safer than most ad networks.
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